Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website.
Personal data is any data that can be used to identify you personally.
Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator.
You can find the operator’s contact details in the “Information on the controller” section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us.
This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website.
This is mainly technical data (e.g. internet browser, operating system or time of page view).
This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors.
Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time.
You also have the right to request the correction or deletion of this data.
If you have given your consent to data processing, you can revoke this consent at any time for the future.
You also have the right to request the restriction of the processing of your personal data under certain circumstances.
Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior may be statistically evaluated.
This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally.
The personal data collected on this website is stored on the servers of the hoster(s).
This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG.
Consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions with regard to this data.

We use the following hoster(s):

[Name und vollständige Anschrift des Hosters]

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service.
This is a contract prescribed by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3 General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously.
We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected.
Personal data is data that can be used to identify you personally.
This privacy policy explains what data we collect and what we use it for.
It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities.
Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

Panther Marketing Services
Monika Teschke
Hauptstr.
37
74321 Bietigheim-Bissingen

Phone: 07142930038
E-mail: info@panther-marketing.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies.
If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para.
1 lit.
a GDPR or Art. 9 para.
2 lit.
a GDPR, insofar as special categories of data pursuant to Art. 9 para.
1 GDPR are processed.
In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para.
1 lit.
a GDPR.
If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 para.
1 TDDDG.
Consent can be revoked at any time.
If your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para.
1 lit.
b GDPR.
Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6 para.
1 lit.
c GDPR.
Data processing may also be based on our legitimate interest in accordance with Art. 6 para.
1 lit.
f GDPR.
Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Michael Teschke, Hauptstr.
37, 74321 Bietigheim-Bissingen

Phone: 07142930038
E-mail: info@panther-marketing.de

Recipients of personal data

As part of our business activities, we work together with various external bodies.
In some cases, it is also necessary to transfer personal data to these external bodies.
We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in accordance with Art. 6 para.
1 lit.
f GDPR or if another legal basis permits the transfer of data.
When using processors, we only pass on our customers’ personal data on the basis of a valid contract for order processing.
In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent.
You can withdraw your consent at any time.
The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS.
1 LIT.
E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.
THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY.
IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING.
IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement.
The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format.
If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time.
You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data.
You can contact us at any time to do this.
The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to check this.
For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para.
1 GDPR, a balance must be struck between your interests and ours.
As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator.
You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising e-mails

We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material.
The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

4. data collection on this website

Cookies

Our Internet pages use so-called “cookies”.
Cookies are small data packets and do not cause any damage to your end device.
They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies).
Session cookies are automatically deleted at the end of your visit.
Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies).
Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions.
Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos).
Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para.
1 lit.
f GDPR, unless another legal basis is specified.
The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services.
If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser.
If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations.
The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored.
This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies.
Mandatory statutory retention periods remain unaffected.
Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies.
The legal basis for this is Art. 6 para.
1 lit.
c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.
These are

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.
We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para.
1 lit.
b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures.
In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request).
Mandatory statutory provisions – in particular retention periods – remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request.
We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed).
Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors.
The website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user.
This data is assigned to the user’s end device.
It is not assigned to a user ID.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting).
The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para.
1 lit.
a DSGVO and § 25 Abs.
1 TDDDG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF).
The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA.
Every company certified under the DPF undertakes to comply with these data protection standards.
Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

6th Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.
No further data is collected, or only on a voluntary basis.
We use the newsletter service providers described below to process the newsletter.

Rapidmail

This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service that can be used to organize and analyse the sending of newsletters, among other things.
The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail’s servers in Germany.

Data analysis by Rapidmail

For the purpose of analysis, the emails sent with Rapidmail contain a so-called “tracking pixel”, which connects to the Rapidmail servers when the email is opened.
In this way, it can be determined whether a newsletter message has been opened.

We can also use Rapidmail to determine whether and which links in the newsletter message are clicked on.
All links in the email are so-called tracking links, which can be used to count your clicks.
If you do not wish to be analyzed by Rapidmail, you must unsubscribe from the newsletter.
We provide a link for this purpose in every newsletter message.

For more information on the analysis functions of Rapidmail, please see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis

The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR).
You can withdraw this consent at any time.
The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage duration

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter.
Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings.
The data from the blacklist will only be used for this purpose and will not be merged with other data.
This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR).
Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Rapidmail’s data security information at: https://www.rapidmail.de/datensicherheit.

Order processing

7. plugins and tools

YouTube with enhanced data protection

This website integrates videos from the YouTube website.
The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established.
The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile.
You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode.
According to YouTube, videos that are played in extended data protection mode are not used to personalize surfing on YouTube.
Ads that are played in extended data protection mode are also not personalized.
No cookies are set in extended data protection mode.
Instead, however, so-called local storage elements are stored in the user’s browser, which contain personal data similar to cookies and can be used for recognition.
Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers.
This constitutes a legitimate interest within the meaning of Art. 6 para.
1 lit.
f GDPR.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG.
Consent can be revoked at any time.

You can find more information about data protection at YouTube in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts.
When you access a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers.
As a result, Google becomes aware that this website has been accessed via your IP address.
The use of Google Fonts is based on Art. 6 para.
1 lit.
f GDPR.
The website operator has a legitimate interest in the uniform presentation of the typeface on its website.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG.
Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font will be used by your computer.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the map service Google Maps.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of this service, we can integrate map material on our website.

To use the functions of Google Maps, it is necessary to save your IP address.
This information is usually transmitted to a Google server in the USA and stored there.
The provider of this site has no influence on this data transfer.
If Google Maps is activated, Google may use Google Fonts for the purpose of uniform display of fonts.
When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website.
This constitutes a legitimate interest within the meaning of Art. 6 para.
1 lit.
f GDPR.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG.
Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on the handling of user data in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

OpenStreetMap

We use the OpenStreetMap (OSM) map service.

The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and an easy findability of the places indicated by us on the website.
This constitutes a legitimate interest within the meaning of Art. 6 para.
1 lit.
f GDPR.
If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para.
1 lit.
a GDPR and § 25 para.
1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG.
Consent can be revoked at any time.

8. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data to establish, structure the content of and amend our contractual relationships.
We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable or charge the user for the use of the service.
The legal basis for this is Art. 6 para.
1 lit.
b GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods.
Statutory retention periods remain unaffected.