DAT Report 2025: Facts and insights for the automotive industry
DAT Report 2025: Facts and insights for the automotive industry
Deutsche Automobil Treuhand (DAT) presented the new DAT Report 2025 in Berlin today. The study offers a comprehensive analysis of the automotive year 2024 from the consumer’s perspective and provides crucial data for the industry.
A look at the automotive year 2024
At the presentation of the 51st DAT Report, Uta Heller and Dr. Martin Endlein precisely analyzed the trends and developments in the automotive market. The results, based on representative surveys, attracted a great deal of interest – both from business representatives and leading politicians.
Key findings
Indispensability of the car: 82% of car owners believe they need their own car to cope with everyday life. Relevant topics: The report sheds light on attitudes towards e-mobility, car purchasing and the garage business.
Meaning of the DAT report
The DAT Report has served as a reliable database for strategic decisions in the automotive industry since 1974. With its detailed insights, it provides orientation for manufacturers, dealers, workshops and political decision-makers.
Availability of the DAT Report 2025
The report will be available in various formats from mid-February 2025:
Options for purchasing the DAT Report 2025
- Free of charge for DAT customers: Printed copies can be ordered by stating the customer number: Order form.
- Subject to a charge for external interested parties:
- Printed copies: KFZ-Meister-Shop.
- PDF version: DAT-Webshop.
- Student discount: Students can purchase the report at a reduced fee via the KFZ-Meister-Shop. To do so, you must state your university and enrollment number.
- Representatives of the press: Journalists can obtain a free copy from DAT Corporate Communications (unternehmenskommunikation@dat.de).
Conclusion: The DAT Report 2025 provides valuable insights for all players in the automotive industry. It remains an indispensable source of data for making informed decisions in a changing market. The clear results underline the importance of the car in everyday life and shed light on key developments such as the acceptance of e-mobility.
Source: Herth+Buss, Editor: Jens Kreutzer
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